Marketing demographics paved the way for how marketing was done for a long time, however, that method is mostly dated. Today there are too many niche groups to be focused on this technique, we have to know more about our customers if we really want to get their attention and their business.
Personas fill this missing gap in modern marketing. The idea is simple, you create a profile of an ideal customer based around their specific kinds of wants and needs. Crafting your marketing strategies around personas will give you a much greater chance of creating a connection with your ideal future customers. Use this template to create personas for your marketing strategy.
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