Skip to main content

SEO Saturday: Should I Be Worried About Google’s Organic Results Space Decreasing?

A recent article by Aaron Harris has sparked a lot concern and controversy lately over Google’s organic results on the SERPs. It claims that only 13% of Google’s SERPs are dedicated to showing organic results. This information has a lot of uniformed SEO’s and marketers going crazy.

Are Google's organic search results dead?

The problem with this lies in the way they calculated their findings. The page was only calculated with what was shown above the fold on a 13in MacBook Air, not the entire page. The way he breaks up the content on the page isn’t exactly a science either, more so it is a bad assumption.

Even Search Engine Land has added their two cents on the issue, citing “if you measure the page not by pixel count but by actual listings, the situation is brighter than some of the “death of organic listings” proponents might think.” They also go on to say later in the article that if we look at the total number of listings, and not the pixel count, we find that the “Total paid versus unpaid: 70% to 30%” and “Paid versus unpaid, middle column: 50% to 50%.” These numbers are again counting the listings “above the fold” and not the entire page.

When I ran the same search on my 11 inch Chromebook here in Chicago, I found that there were 6 ads and 4 organic listings above the fold, making this a 60/40 spit between paid and organic results respectively. When we consider the entire page, we find that there are 11 ads and 18 organic listings, meaning that we are seeing close to 62% organic listings, and only about 38% paid listings. This is painting a completely different picture.

Google SERPs for Auto Mechanic showing that organic results are not dead

So, you can now make the decision to fear Google and believe that it is trying to kill organic and useful listings, or you can be a grown up and realize that you are just consuming garbage information without researching it for yourself. What will it be?

Read More

Yelp listings fetcher Google Spreadsheet for local seo

SpreadSheet Sunday: Copy and Paste Yelp Competitor Info With Ease

If you handle local seo or just seo in general, you know that Yelp can be a very powerful tool to help you with competitor research. If you have ever gotten tired of going to each company’s page to get their info, you are in luck. With this new, easy to use spreadsheet you can easily copy and paste any info that you might need from your competition all in one easy place. If you can use yelp and you know how to copy and paste, there is nothing else to learn!

Here are some ideas you can use this spreadsheet for, please add your own ideas to the comments below to let others know.

  • Gathering the names and contact information of local business that compete with your company.
  • Getting a list of competitor URL’s to use for keyword and SEO research.
  • Discovering where you fit into the rankings for certain keywords
  • Discovering the number of reviews your competition has
  • Collecting the names and phone numbers of local businesses that you want to visit on a trip.

Ready to get started? Simply click the button below, make a copy of the Google Spreadsheet (File > Make a copy), and you are all set and ready to go!

Sure, I’ll Check It Out

Read More